Babies are born good. Perfect little miniature humans whose only worry is when the milk’s coming next and who’s giving the hugs.

That’s why when two Kiwi lads became two Kiwi dads they decided to create a product range that was as good as their babies. A range that was nasty-free and that they trusted to use on their babies’ skin.

That product range was Little Genie.

At Little Genie we believe that babies don’t need nasties, in fact that they should stay as far away from those as possible. That’s why we use compostable Viscose from bamboo and naturally-derived ingredients ­– ones that are chosen specifically for their benefits to babies’ skin.

With Little Genie your baby only comes into contact with what’s good for them.