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ALL OF THE GOOD STUFF. NONE OF THE NASTIES.

Babies are born good. Perfect little miniature humans whose only worry is when the milk’s coming next and who’s giving the hugs.

That’s why when two Kiwi lads became two Kiwi dads they decided to create a product range that was as good as their babies. A range that was nasty-free and that they trusted to use on their babies’ skin.

That product range was Little Genie.

At Little Genie we believe that babies don’t need nasties, in fact that they should stay as far away from those as possible. That’s why we use compostable Viscose from bamboo and naturally-derived ingredients ­– ones that are chosen specifically for their benefits to babies’ skin.

With Little Genie your baby only comes into contact with what’s good for them.

Blog posts

Life before Little Genie Compostable Wet Wipes

Life before Little Genie Compostable Wet Wipes

I’m a wet-wipe fanatic and I could possibly start a movement... As you are about to enter the realm of parenthood, never ever will there have been...
Composting Wipes & Nappies – Out of Sight, Out of Mind

Composting Wipes & Nappies – Out of Sight, Out of Mind

To put our bins on the curbside on time for collection is probably a bigger concern to most of us then where our rubbish ends up. However, this wee...