About Us

Welcome to Little Genie, a New Zealand-based company devoted to creating eco-conscious baby products. With our recent acquisition by ANZ Pharma, a renowned distributor of health and beauty products across New Zealand, we are excited to embark on a new chapter in our journey to make the world a better place for babies and the environment they grow up in.

Our Story

Little Genie was born out of the dedication of two eco-conscious dads who were inspired by their own parenthood experience.
Over the years, they developed a range of biodegradable nappy pants, baby wipes, and nursing pads, all with an unwavering focus on being as baby-friendly and environmentally-friendly as possible.

Now under the wing of ANZ Pharma, Little Genie is ready to expand its impact and provide even more families with sustainable, safe, and high-quality baby care products. Our aim remains unchanged: to create "magic for your baby's bottom and the environment
they will grow up in."

Our Products

Biodegradable Nappy Pants and Baby Wipes: Our signature products, designed with care for both your baby and the planet.

Nursing Pads: Gentle, absorbent, and environmentally responsible nursing pads for eco-conscious mothers.

Reusable Pocket Nappies: Launched in 2019, our reusable pocket nappies, made from bamboo charcoal, feature double leak guards and offer a premium yet affordable solution for environmentally responsible parents.

New Zealand Made Baby Care: Our line of baby care products, launched in 2021, uses natural fragrances and plant-based oils, offering gentle and mild options for sensitive skin. With the support of ANZ Pharma, we look forward to expanding this range with more New Zealand-made products.

Our Commitment

As part of ANZ Pharma, Little Genie will continue to innovate and create environmentally responsible baby care products. With the backing of ANZ Pharma's extensive distribution network and industry expertise, we are excited to bring our eco-conscious solutions to more families around the world.

Together, Little Genie and ANZ Pharma are dedicated to providing the highest quality and environmentally-friendly baby care products for the next generation. Join us as we work towards creating a better future for our children and the planet they will inherit.