It all started with parenthood.

Did you know the Little Genie baby is in fact, our little Genie? She is where the dedication to creating eco-conscious baby products began.

She might not be so little anymore, but our focus on providing products that are as baby-friendly as they are environmentally-friendly has remained the same.

Our aim has always been and always will be ‘Magic for your baby’s bottom and the environment they will grow up in.’

We don’t like nasties.

Nasties – like IBCP, xxx, xxxx - aren’t magic. That’s why we use naturally-derived ingredients and materials in our products. Ingredients that we choose for the benefits they provide to your baby’s bottom.

These are some of our favourite ingredients:

Viscose from Bamboo – Super soft and compostable.

Tea Tree Oil – Natural antiseptic and cleansing agent.

Rosehip oil – Hydrating and sweet smelling.

Pomegranate Extract – Naturally anti-inflammatory and moisturising.

Chamomile ­– Nature’s anti-itching cream.

“Oh Baby! Made with environmentally-sustainable Viscose from bamboo, which has been tested to ensure it is suitable for even the most sensitive baby’s skin.”

-OH Baby magazine

“..the only New Zealand company to make a commercial nappy… The eco-conscious pair believe that the huge amount of disposable nappies used in this country are damaging the environment with most in the landfills that are still going to be there for many years – so they think bio-degradable nappies are the way to go.”

Supermarket News

“Little Genie Natural Bamboo Baby Wipes are perfect for eco-friendly mums”

New Zealand Women’s Weekly

“Little Genie Bio-degradable Bamboo Baby Wipes are the ultimate ethical and natural choice when caring for your baby’s treasured skin and the environment they will grow up in…Combined for your little angel’s skin pleasure is a bounty of hypoallergenic moisturizing, soothing and calming ingredients which gently help to keep their skin soft, smooth and babylicious.”

Easy Green Living