About Us

our story

It all started with parenthood.

Little Genie is a New Zealand owned company, invented by two eco-conscious dads who spent years developing their biodegradable nappy pants, baby wipes and nursing pads. Did you know the Little Genie baby is in fact, our little Genie? She is where the dedication to creating eco-conscious baby products began.

She might not be so little anymore, but our focus on providing products that are as baby-friendly as they are environmentally-friendly has remained the same.

Our aim has always been and always will be ‘Magic for your baby’s bottom and the environment they will grow up in.’

Little Genie have been around for over 12 years.

Located in the beautiful Mount Maunganui, we have been bringing environmentally and safe products to little Kiwi babies such as compostable baby wipes, nappy pants and nursing pads for a while now.

In 2019 we launched our reusable pocket nappy range into Countdown NZ and have been getting a fantastic response from all the mums and dads out there using it, sharing stories and photos.

cloth here we go

The Reusable Range

There is only one direction from here and that is to create not just “environmentally friendly”, but wholeheartedly environmentally responsible products. That the product and packaging is either reusable and/or also compostable is crucial. Parents today are demanding the best for their kids, and so they should!

Our range of pocket nappies and inserts are a bit unique as they are made from Bamboo Charcoal and the Pocket Nappy itself has double leak guards. The best part of our Pocket Nappy is the premium offering in terms of quality and materials used but priced within the mainstream segment of the market.

Baby Care

New Zealand Made Baby Care

In 2021 we launched our range of New Zealand Made Baby Care using natural fragrances and plant based oils, no nasties of course. All three natural soap bars are gentle & mild for sensitive skin. This is the first product drop in our care range and we see lots of other New Zealand made products to follow suite.